Ferrari, the the largest part exclusive brand in the FCA portfolio, a group led by Sergio Marchionne, announced its plans for the next four years. The manufacturer from Maranello long for launch one original mode each time (between now and 2018) and all of these original models long for have a life cycle of four years. Behind this period, there long for be a revised side that would be in assembly for four added years. No specific models were indicated. To maintain exclusivity, the Maranello brand long for not build added than 7,000 units for every time over the next four years. This recipe has been fruitfully applied in recent years. Thanks to it, keep going time marked the highest net profit in the companys history, of 246 million euros.
The revised versions of Ferrari models planned to be launched four years from the onset of the mode that are based on long for endure the suffix M applied to the internal name. For example, the Ferrari 360 was called the F136, and its successor, the F430, was codenamed F136M.
The policy allows the Italians to launch original models, platforms and powertrains significantly revised without developing from abandon each toting up to the breadth. In toting up to these models, Ferrari long for focus on three lines of personalization models in the breadth: Atelier, Tailor-Made and One-off, all of the three options being offered to the brands high-end customers. Depending on the chosen means, a shopper container personalize his car so that it is unique in the world, which brings both a significantly higher purchase price as well as a higher value of the vehicle.
As a result of the inadequate assembly policy, Ferrari gave bonuses to employees amounting to 4,096 euros for the results of 2013, as for every the agreement signed agreements with employee unions. The Italians were allowed to do so behind they have achieved the highest net pay packet in the companys history of 246 million euros in 2013, 5.4 percent higher than that of 2012. The official reason behind the results from 2013 is the companys revenues were well balanced by customizing programs chosen by a heavy share of the brands customers. These customization programs brought sky-scraping pay packet for Italians without increasing the volume of the sales vehicle.
Overall, the boss of the Fiat-Chrysler group definite that Ferrari hasnt the slightest aim to abandon the impression of limiting assembly at just 7,000 units for every time. This is a willful and planned limitation set by Ferrari said Marchionne. Then again, he too made it a point to imply that if the penury arises assembly values could be ramped ahead to 10,000 units for every time.
Lastly, Marchionne quickly talked just about Ferraris value as to his group and simply said that the brand is not for selling. Ferrari is a name extremely valuable for Fiat and the aim is to stash possessions that way 90 percent of Ferraris stock is thin among Fiat and its shareholders. Marchionne just about this situation: Thats wherever it belongs.
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