Ferrari resolve have five new cars to statement in the then five years. And that number doesnt rope in distinctive editions, one-offs or anything comparable that. Doesnt that sound super amazing?
Well it does sound cool, although the news update is not as big as it sounds. Ferrari has been on a yearly update schedule for quite a as now. That is just their chief business plan. All year we dig up a revised model, and all four years, that model gets a profound update. So we had stuff comparable the 599 GTB that became the 599 GTO . For the present lineup, we got the California, then the 458 , the FF came considering that, and now we have the F12 Berlinetta . Then the round began its repeat with this years California T , the first major refresh. Then year should see a faster, modified version of the 458 arrive.
Ferrari is too still enforcing its 7,000-car highest production boundary, so there wont be some new open than there already are. I think the really big takeaway from the proclamation was the fact that Ferrari said they are still exclusively using V-8 and V-12 engines. There were rumors of amazing comparable a forced induction V-6 in a potential 458 update, so those are now basically dead. Ferrari too is not going to heavily invest into crossbreed systems in anticipation of the tech reaches a knock down they deem satisfactory.
As cool as the proclamation of a new lineup of Ferraris seems, its actually just business as usual.
Although what if Ferrari didnt do business as usual? What if Ferrari decisive it hunted to dramatically multiplication sales, and didnt care so much approximately its brand reputation and significance? It worked wonders for Porsche with models comparable the Cayenne .
Hit the break to see our self-destructing, five-year Ferrari plan brand reputation be damned. 2015 2015 resolve be a light year for Ferrari. It resolve start a new 458 variant as planned, although it resolve too announce that there are exciting new cars arrival over the then hardly any years that resolve cement Ferraris place as the global leader in popular automobiles.
All fan of the brand with running around speculating what kind of incredible new V-18 engine Ferrari has make-believe.
Rather, the brand begins a manufacturing divide up with Choice Rover for framework assistance, and internally, they kill off the successor to the new LaFerrari. 2016 Lets start with the first brand-destroying money maker: an SUV. If there is anything that the Cayenne skilled the world, it is that the upper-middle division resolve wage for an SUV with a sports car badge. Bentley is arrival not permitted with an SUV soon, and so is Lamborghini . From a purely monetary standpoint, Ferrari could literally double its sales in the first year, even if it charged an outrageous quantity of money for one.
It would be a coupe-like SUV, much in the same styling vein as the BMW X6 or Choice Rover Evoque, and resolve be powered by the turbocharged V-8 in the California T. Pricing would be just between the California and the 458. By pricing it above the cheapest Ferrari, it would be count a bit of exclusivity to the mechanism, to help hold a number of brand standing intact. 2017 Now that brand loyalists are gnashing their teeth approximately the introduction of an SUV to the Ferrari family, it wouldnt be especially difficult for the players at Maranello to start a super-sedan. It would be positioned as a faster, new powerful out of the ordinary to cars comparable the Aston Martin Rapide and the Porsche Panamera Turbo.
It would have to be powered by the V-12 and would be an extension of the FF. It would even worth the FFs fancy AWD system. The car would focus on luxury and driver engagement, as promoting the speed and feat Ferrari is known for.
Actually, an FF sedan would doubtless sell really well, now that I think approximately it. 2018 Now that Ferrari has opened the doors to cars that are well not permitted of its traditional customer base, hardly any people resolve bat an eye when they statement a sports car that slots in under the California. The car resolve be billed as a 911 fighter and it resolve occupy a price around $150k, making a satisfied 50-thousand cheaper than the California.
Ferrari fans resolve cheer the brands return to form as a sports car maker, neglecting the fact that this mechanism is now opening the door to much less wealthy owners, slowly ruination the image of money, power and reputation that Ferrari has been deftly crafting over the last 60 years or so. 2019 Now Ferrari has set the stage for the then, and final step in their bid for billions of dollars and the entire collapse of their brand reputation. At this point, Ferrari has a massive collection of non-standard cars for the brand, and certain cars comparable the 458 and F12 are starting to show their age. Ferrari resolve not refresh the F12, although kill it off in a shove to reduce emissions and shove the brand to a new reasonable market.
As an added shove to goal, Ferrari resolve start a trivial roadster, parallel to the Jaguar F-Type that features a 3.2-liter V-6 that is essentially a cut-down version of the 4.3-liter V-8 in the California. This everyman Ferrari resolve start under $100,000, and resolve sell comparable crazy. Cash in the bank and a tarnished Prancing Mare So there we have it. Now obviously this is each and every one in jest, and as Montezemolo is in charge naught comparable this resolve ever happen, although it is fun to think approximately how drastically a car brand preserve change in short calculate when chasing sales and profits.
What do you guys think? Would you be interested in buying a mean Ferrari roadster if it intended trashing the largest part of the rest of the brand? Do you think Ferrari is making the right shove by locking sales at 7k units a year and chasing brand image rather than cash?
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